It’s a new year…. and a new you. Right? Well I say WRONG.
Yes, it’s a New Year, but Sunday January 1, 2017 was no different to Saturday December 31, 2016 – other than you nursing a likely hangover, and cursing yourself you’ll start afresh this year with new intentions, new resolutions and new beginnings. But YOU can start afresh at any time of the day, of the week and in a year, you don’t have to wait!
It seems just like Christmas and Easter, New Year’s has become a sales tool – for magazines, gym’s, health center’s, personal trainers and more! Around the middle of December we start to see gyms and fitness center’s promoting their “New Year, New You” special and online PT’s come out of the woodwork to promote their latest get fit quick guides.
You’ve only got to look at the January issues of Women’s magazines… I’ve compiled a few for you below ;)
The Gym & Fitness Center Industry is estimated to earn over $2bn in 2017. With an estimated annual growth each year since 2012 of 9%, that’s a lot of people signing up for fitness centre memberships (whether they use them or not) each year! That doesn’t take into account people who are purchasing online guides/fitness programs and apps!
It’s clear, more and more of us are looking to lead a healthier lifestyle – and joining a gym seems like the easy option! Especially when it’s cheaper in the New Year. ;)
Why I’m calling bullshit.
You see, while I think there are many benefits of starting “afresh” in the New Year – there’s a bunch of positives:
- It feels like a “do-over”, a fresh start
- There’s other people in the same boat as you (sometimes friends) who can help with motivation
- There’s plenty of resources (websites, quotes, articles, recipes and magazines) to help you all the way
But,there’s plenty of other times throughout the year that you can start your journey – there’s your birthday, there’s June 1 (half way through the year), there’s the day after Easter, or the day after Christmas – or there is any other random day you choose throughout the year. Why? Because you don’t have to wait.
Last year I heard about a gym through some friends, it was late September and I had felt “lost” for some of the year – mixing my training between HIIT training, weight training myself at a 24hr gym and running (training for a Half Marathon and other running events). The turning point for me was I was feeling lost and needed structure – there was no harm in starting something new.
What’s your turning point, why do you decide to try something new? What do you think about New Year’s resolutions or health/fitness resolutions?